You watch a lot of videos and it’s like they’re going through the motion, like they don’t really want to be doing that stuff. I think that’s it’s important not to take yourself so seriously and have fun and bring the creative energy and charisma when were going into making these videos. (laughs) Well, we always try to have fun in the creative process. You looked like you are having a lot of fun in the video. I really enjoyed the video for “Surprise”. Jamill recently took a break to discuss his newest album. Grounded in personal experience and haunted by personal demons, Electric Cowboy is an album that reaches out, that embraces the world, that mixes the confessional and the communal. While drawing from different eras of pop history, he never sounds retro and never loses himself among the references. It’s a new sound for him, but not an unexpected one he’s been building toward this album for several years, showing new facets of himself with each new record. The music unfolds kaleidoscopically, giving Rashad the space to face up to his own demons while showcasing the energy and charisma that have made him a mainstay in the North Carolina music scene. On his current album, Electric Cowboy: Born In Carolina Mud, his dominant mindset-is funk: gritty, warm, weird, charismatic. Jamil Rashad, better known as Boulevards, is one of the most idiosyncratic artists making music in the Tarheel State.
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